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Design Thinking

Design Thinking is ideal if it is not clear for your organization which new products need to be developed in order to achieve your growth objectives. It is a method to reach to new product possibilities in a surprising and creative way. With this approach, a concrete problem of (your) customers is tackled and solved.


Design Thinking is currently trending; mainly because it can yield surprising results and insights. However, we see it is important to execute this method properly because otherwise it will mainly lead to disappointment.

Giesen.Design has the knowledge and experience with Design Thinking to implement it successfully within your organization.

Design Thinking
Concept Design

Conceptual Design

The translation of the drawn up design specifications and objectives into ideas and concepts requires not only creativity but also special insights and feeling. This makes Conceptual Design a complex but also special activity that requires specific skills.

At Giesen.Design we have the skills and tools to come up with surprising solutions with Conceptual Design. With our Conceptual Design we lay the foundation for a successful new product for you.

Design for Excellence

Design for Excellence

Design for Excellence (DFX) is a systematic method that makes it possible to get the most out of your product design quickly and effectively. By introducing specific focus and knowledge in a number of predefined areas in the process of product development & design and by continuously focusing on them in the right way, an optimal product is created that offers the quality you need.


Design for Excellence is the holistic method to reduce project costs and add product value.

Areas to be distinguished are:

  • Design for Manufacturing

  • Design for Assembly

  • Design for Reliability

  • Design for Safety

  • Design for Quality

  • Design for Cost

  • Design for Standards

  • Design for Logistics

  • Design for Service

  • Design for Disassembly

  • Design for Reuse

  • Design for Environment

  • Design for Sustainability

Form Follows Function 2.0

Form Follows Function 2.0

In industrial design (just like architecture) different design movements may be distinguished, each with their own philosophy and way of thinking. Form Follows Function is a movement that originated at the beginning of the 20th century.

The philosophy behind Form Follows Function is clear:

The design of the product is a logical result of the primary functions that the product fulfills.

Giesen.Design believes in this philosophy and sets itself the challenge of reducing designs to their essence.


However, we see that design is now part of the product's function; design helps branding, it helps to propagate and strengthen the Product Identity. This is the reason that Giesen.Design likes to speak of Form Follows Function 2.0.

Engineering Plastic Products

Engineering Plastic Products

Many products are made out of plastic. This is not without reason. Plastic is an ideal material for mass manufacturing and selling products. However, plastic is a complex material and it requires a lot of experience and knowledge to make optimal products from it. Thanks to the many years of experience at Giesen.Design, we 'think' in plastics. This means that we can make optimal use of the properties of plastic and translate it in the design.


Of course, these days the use of plastic is under discussion. Giesen.Design shares many of the concerns and believes that many products should no longer be made from traditional plastics. There are very good alternatives for that.

However, we are convinced that the use of plastics in many products is still the best solution. If we handle plastic responsibly, it will certainly have a future.

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